Take advantage of them to maintain posting consistency and avoid oversights. Once you’ve built up a strong library of content, try to schedule posts at least one or two weeks in advance. Now more than ever, marketers need to make smart decisions when planning their digital distribution channels. So reviewing the latest social media diffusion and usage stats is a crucial part of any company’s digital marketing strategy. It’s important to use the right tools and resources to keep learning so you can fine-tune your social media marketing strategy as your brand grows.

This includes testing your ad creatives, captions and posting times to ensure they are optimized for your audience. Tools like Sprout’s Suggestions by AI Assist and ViralPost ™ capabilities enable you to do just this. This brings us to customer engagement and building your own brand community. One of the ways to nurture a thriving brand community is to respond to comments and messages promptly. Tools like Sprout’s Smart Inbox or Message Alerts help you in doing that because they automatically categorize messages according to priority.

Ogilvie et al. (2018) investigated the effect of social media technologies on customer relationship performance and objective sales performance by using two empirical studies conducted in the United States. The second study used 181 respondents from the energy solution company. It was found that social media significantly affects salesperson product information communication, diligence, product knowledge and adaptability, which in turn affect customer relationship performance. It was also found that the use of social media technologies without training on technology will not lead to good results. Thus, the results propose that companies should allocate the resources required for the proper implementation of social media strategies.

Let’s get into what is SMM Thai and why it’s important for your business. Social media marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, drive website traffic, and more. This involves publishing high-quality content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

By using hashtags in your posts, you can increase visibility for your brand. Several examples of hashtags you might add to your posts include #CPA, #taxseason and #accounting. Once you create your business profiles, you’ll need to maintain and optimize them. Then, you’ll want to develop a content calendar that describes what you’ll post, when you’ll post it and where you’ll post it.

Social Media Advertising: Cost, Benefits, And Tips For 2025

Before we reach the end of this article, let’s convince you about the importance of social media marketing with these interesting statistics. Platforms like Facebook and Instagram offer robust targeting options, allowing you to precisely reach your ideal audience. Experiment with different ad formats, such as image ads or carousel ads, to find what resonates best with your audience. Remember, a balanced approach combining organic and paid strategies can significantly amplify your reach and impact. While they’ve built a strong organic presence, they also leverage paid social campaigns to promote a lifestyle, drive direct traffic, and boost sales.

Regarding planning and publishing, these elements are fundamental to social marketing. Sharing on social can be as straightforward as posting a blog, photo, or video, much like you would on your personal accounts. Each part of the strategy should answer one specific question, and every good strategy will have these key components.

So, when you’re just starting out, getting 10 or 100 new followers in a month can give you a high growth rate. Hootsuite’s versatile social media management and listening tool can help with that. This is another metric that you can track so you can make sure your comment section is growing over time. As your audience grows and becomes more invested in your brand, your comment count should grow, too.

Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer? You’ll find the former Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation. “Before we used Brandwatch, it was quite cumbersome to have an overview of all our social media channels and not to miss fans’ comments,” explains their Digital Manager Team Lead, Anja. This not only includes paying attention to what your competitors are doing (without directly comparing or referencing them) but also involves gathering feedback on your own social media campaigns. Begin by identifying the key performance indicators (KPIs) that align with your specific business objectives. Authentic storytelling that incorporates real customer experiences, behind-the-scenes glimpses, and thought-provoking narratives are all great ways to create a lasting impression on your audience.

What Is Digital Marketing? (explained With Examples)

They can help drive traffic to your website, produce compelling content and inspire purchase decisions. Along with its viral trends and niche communities, the short-form video app is known for its hyper-personalized algorithm that keeps users scrolling for hours. TikTok marketing has changed the game for brands, allowing them to connect with customers in an entirely new way. Securing more top-of-funnel leads is another key social media business benefit. Billions of people are active on social media daily and there’s a large chance your audience is already online. Whether through paid ads or content promotion, you can attract more top-of-funnel leads by raising awareness for your brand.

Establish Credibility On Social Media

The study conducted a longitudinal content analysis by collecting 7000 tweets from Fortune 500 companies. It was found that B2B and B2C companies used different message appeals, cues, links and hashtags. It was found that B2B and B2C companies do not use hard-sell message strategies. Another study by Müller et al. (2018) investigated factors affecting the usage of social media. While time spent on social media has decreased slightly by a few minutes, the number of social media users globally continues to rise.

Their appeal lies in their brevity and the ability to convey a strong message in under 60 seconds. The world’s most successful brands thrive on social media channels. The sneaker brand has consistently made use of SMM to inspire and engage with its audience. Social media marketing, on the other hand, uses content pieces to foster engagement and build relationships on platforms like Facebook and Instagram. Nevertheless, your SSM and content strategies should be intertwined.